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Summary
Aim for 3–5 lines. Lead with role + years + specialty. Recruiters skim this in 4 seconds.
Experience
Head of Marketing
Senior Performance Marketer
Skills
Education
Template
Live
Corporate · US Letter · 1 page
ATS checks
6/6
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Standard headers
Contact info
Experience
Skills
Alana Brooks
Marketing Manager · Performance + Content
[email protected] · +1 213 555 0476 · Los Angeles, CA · alanabrooks.com · linkedin.com/in/alanabrooks
Summary
Marketing leader with 7 years across DTC and SaaS, blending paid performance and content strategy. Built and ran the marketing function at a $20M ARR SaaS startup; previously scaled paid spend from $0 to $4M/year at a DTC apparel brand.
Experience
Head of Marketing, Tally (SaaS, Series A)
Feb 2023 – Present
Remote
- Built the marketing org from scratch — 5 hires across content, paid, and lifecycle within 9 months.
- Drove organic traffic from 12k → 180k monthly via a comparison-content playbook ranking on 40+ competitor keywords.
- Ran ICP-targeted LinkedIn campaigns at $34 CAC against $1,800 ACV; ROAS 11×.
Senior Performance Marketer, Outpost (DTC apparel)
Aug 2019 – Jan 2023
Los Angeles, CA
- Scaled paid social spend from $0 → $4M/year across Meta, TikTok, and YouTube.
- Architected a UGC content engine producing 80+ creative assets per month at $20/asset.
- Built attribution model in BigQuery that surfaced TikTok's true ROAS (4.2× vs. last-click 1.1×).
Education
UCLA
— BA Communication 2014 – 2018
Skills
Paid: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, YouTube Ads
Content & SEO: Ahrefs, Surfer, Editorial calendar, Long-form briefs, Topical authority
Analytics: GA4, BigQuery, SQL, Mixpanel, Looker Studio
Lifecycle: Customer.io, Iterable, Klaviyo, Segmentation, Lifecycle copy
Certifications
Google Ads — Search & Shopping · Meta Blueprint — Media Buying