Marketing Manager Resume Template

Show campaign outcomes, not just channels owned.

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Alana Brooks

Marketing Manager · Performance + Content

[email protected] · +1 213 555 0476 · Los Angeles, CA · alanabrooks.com · linkedin.com/in/alanabrooks

Marketing leader with 7 years across DTC and SaaS, blending paid performance and content strategy. Built and ran the marketing function at a $20M ARR SaaS startup; previously scaled paid spend from $0 to $4M/year at a DTC apparel brand.

Experience

Head of Marketing · Tally (SaaS, Series A)

Feb 2023 – Present

Remote

Built the marketing org from scratch — 5 hires across content, paid, and lifecycle within 9 months.
Drove organic traffic from 12k → 180k monthly via a comparison-content playbook ranking on 40+ competitor keywords.
Ran ICP-targeted LinkedIn campaigns at $34 CAC against $1,800 ACV; ROAS 11×.

Senior Performance Marketer · Outpost (DTC apparel)

Aug 2019 – Jan 2023

Los Angeles, CA

Scaled paid social spend from $0 → $4M/year across Meta, TikTok, and YouTube.
Architected a UGC content engine producing 80+ creative assets per month at $20/asset.
Built attribution model in BigQuery that surfaced TikTok's true ROAS (4.2× vs. last-click 1.1×).

Skills

Paid: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, YouTube Ads

Content & SEO: Ahrefs, Surfer, Editorial calendar, Long-form briefs, Topical authority

Analytics: GA4, BigQuery, SQL, Mixpanel, Looker Studio

Lifecycle: Customer.io, Iterable, Klaviyo, Segmentation, Lifecycle copy

Education

UCLA
BA Communication
2018

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Single-column structure

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Real selectable text

Try copy-paste from the PDF — every line is real text, not a flattened image.

Standard section headers

Experience, Education, Skills. The names parsers are trained on.

What recruiters scan for

Four things to nail.

Outcomes win the room

CAC reduced 18%, signup lift 23%, MQL→SQL conversion +9pts. Numbers beat verbs.

Name the channel and the audience

"Lifecycle email for SMB" carries more signal than "owned email program."

Show range without dilution

List 2-3 channels deeply; recruiters distrust resumes that claim everything.

Include the experiments

A/B test cadence is a leadership signal. "Ran 14 experiments / Q with a 5x rule" lands.

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